BOKISSONTHRONE: #mfw2022: GLOBAL MODEST FASHION WEEKS FINALLY ARRIVES TO SAUDI ARABIA

MODEST FASHION SHOW 2022

IN ITS 1^ST EDITION IN RIYADH

GLOBAL MODEST FASHION WEEKS FINALLY ARRIVES TO SAUDI ARABIA

AND BRING A THEME “Roots to the Future’’

Global Modest Fashion Weeks finally arrive in the Kingdom of Saudi Arabia with Riyadh Modest Fashion Show for the year 2022 from December 15-16-17; at the very iconic venue of the Riyadh city, Al Faisaliah Hotel.

The Modest Fashion Weeks: known globally as the most prestigious event series that is dedicated to the modest fashion industry; brings Riyadh Modest Fashion Show in its 1^st Edition after successful 8 editions from London, Dubai, Istanbul, Amsterdam and Jakarta that kicked off since 2015.

The event theme will be ‘’Roots to the Future’’ inspired by the Kingdom of Saudi Arabia 2030 vision. The CEO of the global Modest Fashion Weeks Ozlem Sahin Ertas says ‘’For shaping the future, we have all the values that come from our very own roots, and it is time to be the pioneers also in the fashion industry with inclusive, innovative and global approach. We aim to highlight the city of Riyadh as one of the fashion capitals of the world and we believe Saudi Arabia will be a great home for all modest fashion lovers. There are amazing designers and talents in the region that we will focus on and Riyadh Modest Fashion Show will be an asset for their global journey.’’

Global Modest Fashion Weeks exclusively selected 35+ designers from 20 countries that will come together to celebrate the diversity of the fashion with fashionistas, industry experts and 2500+ modest fashion lovers.

Al Jazirah Vehicles as the Automotive Partner of the Riyadh Modest Fashion Show will showcase the most trending car model ‘’All New Ford Territory’’ that is loved by the women from KSA and the region. Al Jazirah Vehicles will also showcase a catwalk through an owned fashion show at the event. On this occasion, the Vice CEO, Mohammed Fahad Al-Kraidees stated: “It is our pleasure to be part of the Riyadh Modest Fashion Show event as a platinum sponsor. And for the first time, we look forward to showcasing the all-new Ford Territory, a vehicle with a distinctive design that appeals to young customers. The modern design and advanced features help customers live their life to the fullest.” And he continued “we wish all the success to the event, which will be held for the first time in Riyadh”.

Kaiane Designs (UAE), Miha (Turkey), Sultana R. (France), Sawsan Design (Palestine), Talabaya (Czhech Republic), Kisva (Kazakhstan), Marina (Turkey), HK Design (Egypt), Rabail Riyaz (UAE) will make their exclusive shows with very special capsule collections.

Beside the exclusive shows, parade shows will take place to showcase the latest modest trends from all around the globe. From the Middle East: Foulard, Kaafmeem, Blooming, Lacavalierelegante (KSA), Lara Ali and Lara Active (UAE) will show the strong heritage of the abayas, kaftans while harmonising the trends with elegance.

Imannoor and Limonette (Turkey), Rossanabrand (Italy), Soumaya Beaudin (France), Daska (United (Kingdom), Nofadeen (USA) will showcase sustainable modest lines and very trending product groups in the accessories segment.

Younass Design (Nigeria), Hijab Boutique (Egypt), Eiman Design (Sudan) will speak boldly with mixing the African and Middle East culture while

Innersejuk (Malaysia), MTM Design (Kosovo) focuses on the colours, prints and the feminine touches.

Modest fashion is a rapidly increasing industry with 474 billion USD market size and the vision of the Global Modest Fashion Weeks by Think Fashion is to be the base for the global businesses and show the appreciation of the authenticity of the modesty. Ozlem Sahin Ertas adds ‘’From D&G to Gucci, from Adidas to Zara... etc it is easy to see how the top mainstream fashion companies showing a big interest to the modest fashion market, but the real question is what the solution for is empowering the all industry partners of the modest fashion including the emerging or establish modest designers, retailers, media and influencers on their global journey.‘’

3 days of unique celebrations with Riyadh Modest Fashion Show; will be open for everyone from December 15-16-17 with amazing catwalks, experiences, brand booths for shopping and talk shows featuring great keynote speakers and topics.

“Beki Ksouri and Nasma Elgohari (KSA), Mai Mohamed and Alaa Nobel (Egypt), Kamile Assem (UAE), Audrey Martinez (France), Dalia El Naggarr (Kuwait), Aya Barqawi (Jordan), Rasha Ibrahim (Morocco) are only some of the great inspirational names with many other 100+ selected special guests.”