A Roadmap to Managing Your Personal Brand

Every person has a brand, represented by a name and face. This brand has a host of associations. The brand will influence all relationships and affect how a person is perceived and/or respected.

Your personal brand can be actively managed with disciple and consistency over time, or it can be allowed to drift. There is a huge payoff to employing the active management option and large risks to the alternative.

Here is a road map to getting control of your personal brand:

 Assess Your Target Audience

Describe the group who you would like to have the right impression of you. Who would want to spend time with you? Who might admire you? Who do you want to respect you?