MultiChoice donates 10 digital resource centres to Enugu State

MultiChoice, Nigeria’s leading provider of video entertainment services, has reiterated its commitment to enhancing education in the country with its resource centre intervention by donating additional digital learning aids to  10 schools in Enugu State. This brings the number of the resource centres in the state to 17. 

 

The intervention, a corporate social investment initiative dubbed the MultiChoice Resource Centre (MRC) project, involves the provision of a TV set, DStv Explora decoder, satellite dish, a power generating set, uninterrupted power system (UPS), sets of chairs and tables for the laboratory, and other equipment, avails students access to educational TV channels that include Discovery, National Geographic, History Channel, ED and Mindset, at no cost to the beneficiary schools. 

The project, introduced to improve the knowledge levels and understanding of technical subject areas by students, is in its twelfth year and has been launched in 363 schools in 31 states of the federation, including the Federal Capital Territory, (FCT) Abuja.

Think You Should Rebrand? 7 Reasons to Think Again

There are many benefits to a well-strategized, carefully executed, and implemented rebrand. When done effectively, it can re-establish brand relevance, increase awareness with those you best serve, and even redefine your business model.
In my 10+ years since founding and running REBRAND and the renowned REBRAND 100® Global Awards, we’ve reviewed thousands of brand transformations from over 37 industries and 45 countries. Submissions to our global jury of prominent, multidisciplinary experts have included successful efforts for IO, Audi, Fiji Airways, Cancer Research UK, Alzheimer's Australia, PRASA —Passenger Rail Agency of South Africa, Hyatt Hotels, and many more.

However, mixed in with the great rebrands, are far too many examples of unnecessary ones—the type that did not help the organization progress or be more desired by audiences in meaningful ways. The jurors term these failures a “de-brand.”

De-brands alienate loyal customers and employees, waste significant time and money, and divert essential resources. Believe me, we have learned a lot about what works and what doesn’t.

So…planning a rebrand? There are many reasons to proceed with caution. For now, be sure to keep these seven in mind. 

1. Without careful planning, the post-launch reality can be a disaster.