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Showing posts with label Nurofen Express. Show all posts
Showing posts with label Nurofen Express. Show all posts

Wednesday, February 24, 2016

Nurofen Express Advert withdrawn by its makers Reckitt Benckiser

A TV advert for Nurofen Express has been withdrawn by makers Reckitt Benckiser.
The advert implied that the capsules directly targeted muscles in the head. 

 Nurofen Express advert still from Feb '15
The company says it will not re-broadcast it following complaints that the ad was misleading.
BBC News understands the company has promised the Advertising Standards Authority it will not imply the product has a mechanism that makes it especially effective for headache pain.

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