A Thai cosmetics company is red-faced after being forced to pull a controversial ad for a skin-lightening cream that it marketed by saying white skin “makes you win.”
The Seoul Secret “Snowz” video that puts a model in blackface has been
yanked offline, and the company apologizes on social media after the
viral clip was blasted as racist.
“Thai craze for whiteness rears its ugly head again,” tweeted a
prominent social-media commentator going by the name Kaewmala. “It never
ends. Thai ad agencies are the worst of them all!”
The 50-second spot featured light-skinned model actress Cris Horwang,
35, who credits her success on the pale skin she maintains with a strict
beauty regimen.
“If I stop taking care of myself, everything I have worked for, the whiteness I have invested in, may be lost,” she says.
