PZ introduces N40m product promo

A PZ Cussons, maker of Morning Fresh liquid wash, has announced a promotional campaign worth over N40m to reward consumers of the brand nationwide.

 

In the campaign, tagged: ‘Morning Fresh Kitchen Makeover,’ customers are rewarded with various gifts ranging from microwave ovens, gas cookers to airtime and a complete kitchen makeover comprising kitchen furniture, appliances and equipment.

According to the Managing Director, Family Care Unit, PZ Cussons, Mr. Alex Goma, the promotion is a sign of appreciation from the firm to consumers of Morning Fresh for staying faithful to the brand in spite of the harsh economic realities in the country.

Interviewed: Africa’s Fastest Rapper, Sarkodie Arrives Ahead of His Time-

Beverly Bryan Spoke with Sarkodie in an HIP HOP interview, read more 

 “I wish Sarkodie was born in Harlem because I’d be bigger than Kanye and Jay,” the Ghanaian rapper Sarkodie (Michael Owusu Addo to those who know him personally) boasts on “Preach,” a track off his 2014 album Sarkology. Jay Z and Kanye West are artists he expresses great admiration for, but the 27-year-old has built an enviable career of his own. He’s one of the most bankable and popular MCs in Africa, and one of the most well-known outside of it. The list of national and international awards he has received has its own Wikipedia page and includes MTV Africa and BET Awards. Put his CV next to his discography of international hits and groundbreaking albums, and his hyperbolic bon mot starts to seem, well, quite reasonable.

 

This past month, he brought the massive annual concert he usually holds with other artists in Accra to the Apollo in New York City. The sold-out show was billed as “Sarkodie: History in the Making” and it was at least unusual for an event of its kind in the States. While Ghanaian stars like Sarkodie or rapper E.L.—who was also on the bill—come to New York from time to time, they often play big all-night affairs in the Bronx where a large Ghanaian community resides. This event coming together at the Apollo indicates that west Africa’s bold-face names are making greater inroads in the US. It’s also testament to Sarkodie’s star power.