Women working for Facebook and Apple are being offered an
additional perk: they can have their eggs frozen.
Facebook has been offering the service for its employees in
the US since the start of this year.
Apple will follow suit from January 2015.
The policy is designed to attract and keep top female
talent, by helping them avoid having to choose between motherhood and
professional progression.
"We continue to expand our benefits for women, with a
new extended maternity leave policy, along with cryopreservation and egg
storage as part of our extensive support for infertility treatment," Apple
said in a statement.
Both companies are offering up to $20,000 (£12,500) for US
employees covered by their insurance plans, to finance the procedure to extract
the eggs and for their storage.
"We want to empower women at Apple to do the best work
of their lives as they care for loved ones and raise their families,"
Apple's statement said.
'More
control'
The competition for recruiting talented staff in Silicon
Valley is fierce and the policy may help technology giants attract and retain
the best candidates.
There has also been growing pressure on firms to increase
diversity in the male-dominated sector.
Jennifer Tye, head of marketing for Glow, a technology
company offering women services to control their reproductive health, welcomed
the new policies.
"Egg freezing gives women more control," she said.
"When I turned 30, I had this notion that my biological
clock was ticking, but I didn't know what my options were.
"These employers should be commended."
However other commentators suggested the companies should
instead focus on offering more flexibility and support for new parents.
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