Citrans Global Limited, operators of Lagos popular Red Cab has
re-branded by rolling out new range of cars that are aimed at creating
values to customers and enhancing service delivery.
The new image of the brand is a combination of red and black colours,
which complements the company’s newly unveiled logo that depicts
elegance and strength.
Stella Okolo, managing director of the company, who made this known
to newsmen in Lagos recently, said that the rebranding is to create a
new positive image in the minds of customers. “The rebranding is to
reposition Red Cab to excel despite challenges being faced within the
industry.”
According to her, many operators illegally disguise as Red Cab
drivers due to the vacuum created by the mono-colour nature of the
brand. This is accentuated by the fact that there is absence of strict
enforcement of regulations for taxi services in Lagos State, the result
of which is the infiltration of the industry by so many unregistered
operators to the determent of the modern taxi business.
The need to change the brand image, she said was to distance Red Cab
from the activities of the impostors and protect the company’s numerous
customers from the activities of unregistered operators.
She further emphasised that the new ‘Red’ would deliver high level of
efficiency, top notch services, promptness, cultured and neat drivers.
This is a new dawn at Red Cab, ‘take a ride, feel the difference,” Okolo
emphasised.
She disclosed that customers can also enjoy free internet access powered by Swift G4 LTE wifi while on board.
The Citrans boss, said that apart from booking online, the company
has deployed free Google App, ‘redclick’ where customers can book and
make payments online even in their comfort zone and have a cab at their
door step without interacting with anybody. “In line with the cashless
policy, we have POS in each cab so our customers can make cashless
payment right inside the cab.”
AMAKA ANAGOR-EWUZIE
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