Citrans Global Limited, operators of Lagos popular Red Cab has
re-branded by rolling out new range of cars that are aimed at creating
values to customers and enhancing service delivery.
The new image of the brand is a combination of red and black colours,
which complements the company’s newly unveiled logo that depicts
elegance and strength.
Stella Okolo, managing director of the company, who made this known
to newsmen in Lagos recently, said that the rebranding is to create a
new positive image in the minds of customers. “The rebranding is to
reposition Red Cab to excel despite challenges being faced within the
industry.”
According to her, many operators illegally disguise as Red Cab
drivers due to the vacuum created by the mono-colour nature of the
brand. This is accentuated by the fact that there is absence of strict
enforcement of regulations for taxi services in Lagos State, the result
of which is the infiltration of the industry by so many unregistered
operators to the determent of the modern taxi business.
