Fidelity Bank on new Face, Reinforces Target on Youth Market

Fidelity Bank Plc established in 1988 has changed its symbol. The new identity is a block design. It has green and deep blue on two sides with light white line dividing the colours in a diagonal form, making the green and blue form triangles.

 

The bank explained that the deep blue colour is a testimony of its “rich, solid background as a bank. It holds there an accommodative path which inspires us to go into the future.”

The green colour, the bank further said, stands for fertility, growth and progress to the future, while the white line at the middle stands for safety, purity and a guiding light.

Speaking at the unveiling of the new identity recently, the Group Managing Director/Chief Executive Officer, Fidelity Bank,  Nnamdi Okonkwo said changing trends mean that over time brands age and require renewal. “Major global brands also constantly evolve to remain relevant with the times and so it became obvious that we needed to reposition our brand as a modern and forward thinking bank”.

Okonkwo further said that “business environment is changing and we realize that to remain true to the customers we serve, it is imperative that we stay in tune with the times. We are not just giving our brand a new look, more importantly, we are actively changing the way we do business; becoming more focused on our customers’ needs and exceeding their expectations from us. Rebranding, therefore makes this contract visible to our stakeholders”.

“As the CEO I am proud of the new look.”I call it a new bank, not because we have changed how we look – but because we have become a bank that is not afraid to challenge the times; a bank that has redefined its engagement with customers; a bank you can trust to get you ahead in tough times.  Our new identity comes with a renewed promise; no matter how tough the job, you can bank on us to get you ahead”.

The CEO also said that the bank is leveraging technology to improve customer service experience. Addressing his customers, he said “your bank has re-positioned its electronic channels and banking products to not only reflect our refreshed identity and the regulatory mandates of the Central Bank of Nigeria (CBN), but as a re-affirmation of our commitment to you”.

Also speaking, the chairman of the bank, Chritopher Eze said the growth the bank has achieved  over the years was due to the support from its stakeholders including the  customers.

He said Fidelity Bank is reputed for professionalism and integrity, “we still remain fidelity and you can trust our words “ Ezeh said.

by Daniel Obi