Asahi to buy Peroni and Grolsch

Japanese brewer Asahi says it has agreed to buy the Peroni and Grolsch beer brands for €2.55bn (£1.98bn).

 

The brands, which are currently part of the SABMiller portfolio, have to be sold to allow the firm's takeover by rival Anheuser-Busch InBev.

Under the terms of the acquisition, agreed in October, AB InBev is paying £44 a share for SABMiller in a deal worth about £70bn.

AB InBev's brands include Budweiser, Stella Artois and Corona.

As part of the package, Asahi will also be acquiring London-based craft brewer Meantime Brewing Company, which SABMiller bought in May last year.

What deal means for drinkers?

 

Global market share of five biggest beer companies

Anheuser-Busch InBev - 20.8%

SABMiller - 9.7%

Heineken - 9.1%

Carlsberg - 6.1%

China Resources Enterprise - 6%

Source: Euromonitor, based on 2014 figures