A fresh telecommunication industry report shows that Globacom
has strengthened its position as the leader among the four major
service providers in new data subscriber acquisition. The report covers
data subscription activity in the last quarter of 2015.
An analysis of the report showed that it
was only Globacom that had an increase in its internet subscriber
figure in the last quarter of 2015. Globacom had 23,285,454 internet
users in October, 24,952,559 in November and in December 25,082,066
subscribers which indicates an addition of 3.2m new internet subscribers
in the quarter.
However, South African telecoms service
provider, MTN, lost subscribers within the period just as its
competitions Airtel and Etisalat. MTN had a total of 41,835,294 internet
subscribers at the beginning of October 2015 had 39,924,737 data
subscribers at the end of December, a loss of almost 2 million
customers.
Airtel which began the quarter with
17,730,955 internet customers ended with 16,835,952, a loss of nearly
900,000 subscribers. Etisalat on its part also dropped in internet
subscriber figure as it lost 408,282 internet customers, having begun
the quarter with 15,598,070 data and ended it with 15,189,788.
This latest report comes just weeks
after the same regulator named Globacom as the leader in new internet
subscriber acquisition in the telecommunications industry in the third
quarter of 2015.
The report stated that Globacom gained
the highest number of internet users in September of 2015 with over a
million new internet users on its network, up from 20,765,379 data users
in August to 21,896,229 data users the following month. The figure
showed an addition of 1,130,850 new internet subscribers which was much
more than the total number of new internet users who joined the three
other major telecom operators – MTN, Airtel and Etisalat. The three
recorded a combined total of 716,450 new internet subscribers in
September.
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| Unique Data Plans |
An industry source attributed Globacom’s
rapid growth in data subscriber base in the third and last quarters of
2015 to its enhanced internet service delivery.
The company had also announced while launching its new data products that it had invested
massivelyin upgrading its data infrastructure. The upgrade was
supplemented by its extensive nationwide optic fibre infrastructure
linked to its Glo 1 submarine cable which connects Nigeria to Europe,
America and the rest of the world.
Globacom also rolled out mouth-watering
internet packages which have a lot of appeal to data users. These
include Free Tomorrow, Bumper Data offers, Campus Booster, Twin Bash and
Weekend and Night packages.
Free Tomorrow gives
back double the value of airtime a subscriber uses in a day for internet
services, phone calls and SMS. This is re-credited to the subscriber’s
phone by 12 midnight. Campus Booster on its part is a
special data plan that allows students and others on campus to get up to
eight times more data value whenever they use their Glo lines on
campuses.
In the Bumper Data
offers, subscribers get 1.5G for just N1000 and 4.5G for N2500.
Similarly, a N3,000 data plan gives subscribers 6GB data valid for one
month, while a N4000 data plan gives 9GB data plan valid for a month.
Also, Twin Bash offers
subscribers the facility of recharging data directly from recharge cards
in denominations of N200 to N5000. A customer who recharges with N200
gets 200 MB of data worth N800 and N200 worth of airtime free for voice
calls. The Twin Bash recharge, which is the best deal for voice and data
in Nigeria, can be subscribed to by dialing *223*pin#. The Twin Bash
offer is also available on the N500, N1000 and N5000 data recharge
plans.
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