Diamond Bank Plc has announced the change of names of six of its flagship financial products.
According
to the Bank, the name change was borne out of the need to align its
product offerings to the changing lifestyle of its customers, and also,
point the future direction of the Bank to constantly refresh its
products to meet the current needs and lifestyle of the customer.
Chioma
Afe, the Bank’s chief spokesperson said in a statement to the press
that the change of names of the six products was in line with the Bank’s
renewed business focus.
“Our
aim, among others, is to rightly position our products to conform to
current business realities, and most importantly, ensure that our
product offerings are tailored to meet the continuously changing
lifestyle of the customer,” she said.
According
to Afe, the financial products include MSME Propositions, which is now
changed to Emerging Businesses while MSME Domiciliary Account is renamed
Emerging Business Domiciliary Account. Also, Diamond BusinessXpress
Account (DBXA) is changed to Diamond Business Advantage (DBA) while
Diamond SchoolXpress Account (DSXA) is renamed Diamond School Advantage
(DSA).
Others
include MSME loans now changed to Emerging Businesses Loans while MSME
Business Registration Service is changed to Emerging Businesses
Registration Service.
“The
name change does not affect the product quality, as the service
delivery remains the same. What we have done is to refresh them and
ensure that the customer will derive the utmost benefit using any of
these products,” Afe added.
According
to the Bank, the name Emerging Businesses properly captures its overall
aim, which is to aid small businesses to grow and become established
and big enterprises. Emerging Businesses proposition, therefore, act as a
pipeline feeding the middle and lower segment of the market.
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