BOKISSONTHRONE: Make The Playground Your Work-ground, Social Media Marketing 12th November

Thursday, November 3, 2016

Make The Playground Your Work-ground, Social Media Marketing 12th November

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

Social media marketing is the use of social media platforms and website to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. To use social media effectively, firms should learn to allow customers and Internet users to post user generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy.

workshop program CONTENT

1. Overview Social Media Entrepreneurship

Entrepreneurship and Social Media
Connecting Your Passion to Business online
Why Social Media Works

2. Social Media Enterprise/Project

How to Monetize your Passion using Social Media Network
Income generation Model: Show Me The Money
Exploring some Successful model, implemented via Facebook, twitter, Instagram, Whatsapp and YouTube.

3. 12 Inspiring Social Media Entrepreneurs – that have started a successful new career around their passion through social media. ( examples from: Baker, Makeup Artist, Art Collectors, Writer, Traveler, Blogger, Photographer, Fashion Designer, Health Worker, Grammarian, and a Professional Consultant)

4. Social Media Engagement Strategy