Magic Products International Nigeria Limited (MPI), a manufacturer of
Cleaning & Sanitary Products, has signed a joint venture partnership
agreement with a leading American company, Magic Group International
Inc. USA (MGI), to formulate and package superior products to offer
consumers a better experience, through its dynamic innovation and
research.
A joint statement issued by the Chef
Executive Officer MPI, Gabriel Ojesekhoba along with the Chief Executive
Officer of MGI, Mojisola Nubi and President MGI, Dada Ojesekhoba,
disclosed that, “The formation of our business partnership commenced
from noticing that there was a deficiency in the availability of good,
premium quality cleaning and Slsanitary products in Nigeria. Our areas
of expertise includes the development of industrial and consumer
cleaning and sanitary products, in the USA, and packaging in Nigeria,
with other West African countries in the pipeline. Our products are
superior in quality, and amongst the best available in stores across
Nigeria. They are also competively priced, delivering great value for
money to consumers.”
The MGI/MPI partnership researched and tested Nigeria’s consumer demand
in the cleaning and sanitary products segments. Their market studies
revealed specific gaps, and concluded that consumers would switch to
cleaning and sanitary products that are better than what is currently
available in the market.
Gabriel Ojesekhoba further noted that
Magic Products International (MPI) understanding of the Nigerian culture
and social environment led it to branding and packaging decisions
designed to capture market share. This formed its decision to enter a
joint venture partnership with Magic Group International, to facilitate
the manufacturing of the PinaZoom brands in America for packaging, sales
and distribution in Nigeria by MPI. Magic Products International
Limited will continue to introduce the PinaZoom brand into the Nigerian
market, by offering effective products which deliver value, and are
better than current market leaders, in terms of consumer perception of
these indices.
The partnership between MPI Nigeria and
MGI USA promises to bring innovative ideas to the Cleaning &
Sanitary Industry in Nigeria and the Sub-Saharan African market.
Furthermore, the MGI/MPI partnership is a platform for research and
development, to derive superior products in every cleaning &
sanitary care category.
Following extensive local product
testing and validation of their quality, this joint venture led to the
entrance of PinaZoom brand of products into the Nigerian market in June
2016. MPI Nigeria has since grown from a business idea into a company
with adequate resources to deliver its objectives. The company engages
different levels of distributorship to establish visibility in Nigeria
and also other African countries.
by Mary Ekah
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