Advertising and marketing holding company WPP announced
on Monday that its subsidiary, Ogilvy & Mather, acquired a stake in
Irish digital communications company Eighty-twenty Customer Experience.
The value and nature of the stake were not disclosed.
Ogilvy and Eightytwenty have been partners since 2015 and the stake in the Dublin-based company will allow Ogilvy to expand its digital service offering to its clients.
WPP director of group communications Feona McEwan said the transaction would bring "new capabilities in creative, digital performance and technology to Ogilvy & Mather", benefiting both local and international clients.
This move was in line with WPP’s goal of increasing its proportion of total revenues coming from digital business, from 37% in 2015 to between 40% and 45% by 2020.
In 2015, WPP reported a total revenue of $19bn, of which $7bn was digital revenue and $75m was from existing business in Ireland, both of which are expected to increase as a result of the acquisition.
WPP is an international company that owns a number of advertising and marketing companies worldwide.
Ogilvy & Mather is a South African advertising agency owned by WPP, and is considered one of the largest advertising networks in the world.
Eighty-twenty is a marketing agency in Ireland that specialises in the digital sphere.
The value and nature of the stake were not disclosed.
Ogilvy and Eightytwenty have been partners since 2015 and the stake in the Dublin-based company will allow Ogilvy to expand its digital service offering to its clients.
WPP director of group communications Feona McEwan said the transaction would bring "new capabilities in creative, digital performance and technology to Ogilvy & Mather", benefiting both local and international clients.
This move was in line with WPP’s goal of increasing its proportion of total revenues coming from digital business, from 37% in 2015 to between 40% and 45% by 2020.
In 2015, WPP reported a total revenue of $19bn, of which $7bn was digital revenue and $75m was from existing business in Ireland, both of which are expected to increase as a result of the acquisition.
WPP is an international company that owns a number of advertising and marketing companies worldwide.
Ogilvy & Mather is a South African advertising agency owned by WPP, and is considered one of the largest advertising networks in the world.
Eighty-twenty is a marketing agency in Ireland that specialises in the digital sphere.
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