Pepsi has Pulled its Controversial Kendall Jenner Campaign.. saying "We also apologize for putting Kendall Jenner in this position.""
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Kendall Jenner's now pulled Pepsi ad left a bad taste in the mouths of fellow A-listers.
Rosario Dawson, Patton Oswalt and Lena Dunham blasted the commercial
for using blatant appropriation of social justice movements like Black
Lives Matter to sell ads, and even mocked the soda giant.
For Dawson, the commercial looks all too familiar — she once starred in a satirical music video with the same plot.
The "Luke Cage" actress took to Twitter Tuesday night to call out the
ad, which features Jenner bailing on a photo shoot to join in on a
police protest. The model, 21, quickly resolves the social injustice
struggle by offering a handsome police officer a Pepsi.
"Eerily reminiscent of Chemical Brothers "Out of Control" vid we shot in
Mexico City ~15 years ago sadly minus the point," Dawson wrote on the
social media site.
The Chemical Brothers used a music video for their song "Out of Control"
in 1999 to portray a satirical take on the culture of the advertising
industry. Dawson played a revolutionary hero in war-torn Mexico who uses
a bottle of soda to first distract police men with seductive moves, and
eventually mend the conflict between the government and the
revolutionary groups.
The music video’s ad ends just like Jenner's Pepsi ad, with everyone
getting along and cheers-ing each other, in this case, to the fictional
Viva Cola. The video continues by panning out to someone watching the
fake ad on a television screen inside a store, which promptly has its
windows smashed as violence erupts in the city.
Despite Dawson's serious dig, others like comedian Oswalt managed to find the humor in Pepsi's swing and a miss.
"J. Edgar Hoover takes aim from the grassy knoll. The motorcade
approaches. He fires. JFK raises a #Pepsi to his lips, blocks the
bullet," he wrote on Twitter.
Dunham was a bit more subtle in her critique.
"Assuming everything that can be said about faux-test Pepsi ad has been
said so I'm just gonna go with this: it didn't make me want Pepsi," the
notoriously outspoken "Girls" star wrote.
Pepsi originally stood by the ad, saying in a statement that they
believed the idea of people from different walks of life coming together
was an important message to convey. However, the company announced Wednesday that amid the intense backlash, they had pulled the ad.
"Pepsi was trying to project a global message of unity, peace and
understanding," they wrote in a statement. "Clearly, we missed the mark,
and we apologize. We did not intend to make light any serious issue. We
are pulling the content and halting any further rollout.
We also
apologize for putting Kendall Jenner in this position."
Read below for more celebrity tweets.
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