What’s your score? Evaluating your need for marketing asset management incorporating packaging

Marketing asset management systems help brand teams to centralize their content, streamline their creative workflow and increase collaboration. 

 

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Many of the below issues point to a need for a marketing asset management platform that incorporates packaging. 

How many of these do you say ‘yes’ to?

1. Do you have trouble locating your marketing and packaging assets?
2. Do you only use flat 2D images of your products online?
3. Are your packaging and marketing departments disconnected?
4. Do your regional hubs use their own assets?
5. Do your marketing materials reside in several places?
6. Do files reside with suppliers?
7. Do you spend additional time and money on photographing your packaged products?
8. Do you lack an audit trail?