A lifestyle brand is one that attempts to embody the values, aspirations, interests, attitudes or opinions of a group or culture for marketing purposes.
Lifestyle brands also seek to INSPIRE, GUIDE and MOTIVATE people.
The goal is for their products to consistently contribute to the definition of the targets way of life.
But how can this be achieved?
A. Create a community; Brands must not just innovate around their consumers specific Lifestyle, but also their ethos and attitude.
B. Evolve the narrative; Premium experiences and interactive personalized service is on today's menu list.
Brands must create new experiences and dialogue without a sales undertone.
C. Anticipate future need ; The ability to see beyond the now is critical to the future of lifestyle brands. By deploying an in-depth understanding of current trends, envisage and create the future.
Beyond the product offer, lifestyle brands evolve and take up other roles that influence change.
Finally, if you play in the lifestyle brand space and require a more in-depth session, inbox me or send a mail to: charlesotudor@gmail.com
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