Let’s face it, Nigeria is one of the most misunderstood nations on earth. But that’s not even the real problem. The real issue is that we have failed to take control of our own story.
In the Marvel Universe, whenever humanity faces an existential threat, a team of extraordinary people come together to save the day. They are called The Avengers.
Now imagine that, but for Nigeria.
A national situation room filled with our best communication experts, strategists, storytellers, media minds, and creatives, united in purpose, crafting narratives that rebuild confidence, foster unity, and give Nigerians something to believe in again.
Because here’s the truth: a government may have the best plans in the world, but if people don’t know about them, it feels like nothing is being done.
Insecurity, disunity, economic hardship, misinformation, even threats of external aggression, these are not just policy problems, they are also communication challenges.
It is time to assemble Nigeria’s Communication Avengers, a coalition of our finest minds to help this nation rediscover its voice and reclaim its image.
Our story is too rich, too layered, too powerful to be left in the hands of amateurs.
Where are the Avengers of Nigeria’s communication sector? Your country needs you. Now!
Steve Babaeko is the Group CEO/Chief Creative Officer of X3M Ideas and a Visiting Fellow at Henley Business School, UK.
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