Image bookmarking service Pinterest Inc. is scaling back
the breadth of its advertising ambitions, focusing more on attracting
dollars from retailers and consumer packaged-goods companies while
de-emphasizing other marketing categories.
In a September letter
to ad buyers reviewed by The Wall Street Journal, the company said it
would no longer offer hands-on support, such as consultation from sales
executives, to marketers
outside the core areas of retail and consumer goods.
outside the core areas of retail and consumer goods.
