I'm often asked if organic LinkedIn reach is enough. - Sarah Stephenson

 As a Head of Social Media, I'm often asked if organic LinkedIn reach is enough. My answer? The truth is - no, not if you want maximum impact.

 

In this video, together with LinkedIn for Marketing,

Next on The TechTrends Podcast

Africa’s #fintech problem isn’t moving money, it’s the infrastructure beneath it.

Next up, ahead of the Africa Tech Summit, Powered by

AFWN 2025 belonged to the creatives! Meet the Designers & Creatives Who Defined AFWN 2025

 

This year’s runway was a powerful showcase of innovation, craftsmanship, heritage, and fearless expression. From bold silhouettes to intricate detailing, each collection told a unique African story rooted in culture and driven by vision.

Featured Designers from AFWN 2025:

Aorah (Nigeria) A contemporary womenswear label rooted in culture, craftsmanship, and conscious luxury. Founded by Ifeatu Adaora Soludo, the brand draws from her multicultural Nigerian upbringing to create pieces that honor tradition while embracing modern minimalism.

Chinelleworld (Nigeria) An African luxury fashion brand distinguished for its exquisite craftsmanship, regal aesthetics, and bold runway presence. Founded by Emmanuella Chinonye Agwu, the brand transforms traditional artistry into contemporary elegance through bespoke bridal gowns, couture creations, and statement ready-to-wear pieces.

2026 NBCC ECONOMIC OUTLOOK

The Nigerian-British Chamber of Commerce is set to kick off the year with one of its most insightful and anticipated flagship events — The NBCC Economic Outlook 2026.

This edition brings together distinguished thought leaders who will share insights on the economic projection for 2026.

Mr. Bismarck Rewane; Managing Director/CEO, Financial Derivatives Company Limited - Renowned economist and respected voice on Africa’s macroeconomic landscape.

Style House Files (SHF), Conveners of Lagos Fashion Week Launch Project Irapada, First Textile Waste Mapping Initiative in Lagos

 

Style House Files has announced Project Irapada, a first-of-its kind textile waste mapping initiative designed to reshape how Lagos understands, measures, and responds to its growing fashion waste crisis, with support from BestSeller Foundation and Lagos State Waste Management Authority (LAWMA). This marks a significant evolution in the platform’s sustainability vision, positioning Lagos as a continental leader in data-driven circular economy development.

Project Irapada closes a longstanding evidence gap in Lagos’ fashion ecosystem by providing policymakers, designers, innovators, and community stakeholders with the first reliable baseline for textile waste generation and flow. Through a combination of market and factory audits, household surveys, and primary observation at disposal points, the research identifies key pressure points in the way textiles are produced, consumed, and discarded. For years,

AFWN 2025 Pre-Event Highlight: Fashion Takes Over Ojaja Mall

 

As part of our pre-event activities for Africa Fashion Week Nigeria 2025, we brought fashion, culture, and excitement directly to the heart of Ile-Ife — with a vibrant Fashion Takeover at Ojaja Mall. Our AFWN models surprised shoppers and visitors with an energetic showcase that turned the entire mall into a live fashion runway. The atmosphere was electric as we presented a taste of what’s coming this December. What Happened at the Ojaja Mall Takeover:

AFWN 2025: TVC Feature, Festival Highlights & Countdown

 

We are pleased to share highlights from our recent feature on TVC, where our Founder, HRM Olori Ronke Ademiluyi-Ogunwusi, discussed the vision and driving force behind this year’s Africa Fashion Week Nigeria. The interview offered an insightful preview of what attendees, designers, partners, and the wider creative community can expect from the upcoming 2025 edition. The full conversation is now available for viewing on TVC’s YouTube channel. Watch here: https://youtu.be/ye-UtxVp0wY?si=nFH93klNe2plgDiJ

This year’s theme, “Leadership, Trust, and Brand Sustainability,”

The National Institute of Marketing of Nigeria (NIMN) is poised for a landmark moment in its history as it prepares to formally invest its newly elected President, Dr. Bolajoko Bayo-Ajayi, FNIMN, in a ceremony that promises to shape the future trajectory of the marketing profession in Nigeria.

In an official announcement,

The future of corporate communications... Cutting through the clutter.

Brand and deep transformations are taking place in the business climes that would re-define the communications function, how it would be stretched, who would lead it and what the future of same would be.

As the distinction between the brand and reputation becomes increasingly blurred due to greater transparency and the ease of linking the corporate and product brands by consumers and other constituents becomes more seamless, organisations would have to consider what that means for telling their stories.

As Nigerian top brands scan the horizon for the way forward, the major concern remains how to ensure consistency in the message across the organisation and the information overload to be heard.

I strongly believe that answer is in CONSOLIDATION of communication

Every Feature Is a Bet. Prioritize Like You’re Investing.

In product development, there’s a fundamental truth that often gets overlooked:

every feature is a bet; a bet on behavior, demand, timing, and impact. Yet many teams treat features as items to complete, not decisions that carry cost, risk, and long-term consequences.

For early-stage