Style House Files (SHF), Conveners of Lagos Fashion Week Launch Project Irapada, First Textile Waste Mapping Initiative in Lagos

 

Style House Files has announced Project Irapada, a first-of-its kind textile waste mapping initiative designed to reshape how Lagos understands, measures, and responds to its growing fashion waste crisis, with support from BestSeller Foundation and Lagos State Waste Management Authority (LAWMA). This marks a significant evolution in the platform’s sustainability vision, positioning Lagos as a continental leader in data-driven circular economy development.

Project Irapada closes a longstanding evidence gap in Lagos’ fashion ecosystem by providing policymakers, designers, innovators, and community stakeholders with the first reliable baseline for textile waste generation and flow. Through a combination of market and factory audits, household surveys, and primary observation at disposal points, the research identifies key pressure points in the way textiles are produced, consumed, and discarded. For years,

AFWN 2025 Pre-Event Highlight: Fashion Takes Over Ojaja Mall

 

As part of our pre-event activities for Africa Fashion Week Nigeria 2025, we brought fashion, culture, and excitement directly to the heart of Ile-Ife — with a vibrant Fashion Takeover at Ojaja Mall. Our AFWN models surprised shoppers and visitors with an energetic showcase that turned the entire mall into a live fashion runway. The atmosphere was electric as we presented a taste of what’s coming this December. What Happened at the Ojaja Mall Takeover:

AFWN 2025: TVC Feature, Festival Highlights & Countdown

 

We are pleased to share highlights from our recent feature on TVC, where our Founder, HRM Olori Ronke Ademiluyi-Ogunwusi, discussed the vision and driving force behind this year’s Africa Fashion Week Nigeria. The interview offered an insightful preview of what attendees, designers, partners, and the wider creative community can expect from the upcoming 2025 edition. The full conversation is now available for viewing on TVC’s YouTube channel. Watch here: https://youtu.be/ye-UtxVp0wY?si=nFH93klNe2plgDiJ

This year’s theme, “Leadership, Trust, and Brand Sustainability,”

The National Institute of Marketing of Nigeria (NIMN) is poised for a landmark moment in its history as it prepares to formally invest its newly elected President, Dr. Bolajoko Bayo-Ajayi, FNIMN, in a ceremony that promises to shape the future trajectory of the marketing profession in Nigeria.

In an official announcement,

The future of corporate communications... Cutting through the clutter.

Brand and deep transformations are taking place in the business climes that would re-define the communications function, how it would be stretched, who would lead it and what the future of same would be.

As the distinction between the brand and reputation becomes increasingly blurred due to greater transparency and the ease of linking the corporate and product brands by consumers and other constituents becomes more seamless, organisations would have to consider what that means for telling their stories.

As Nigerian top brands scan the horizon for the way forward, the major concern remains how to ensure consistency in the message across the organisation and the information overload to be heard.

I strongly believe that answer is in CONSOLIDATION of communication

Every Feature Is a Bet. Prioritize Like You’re Investing.

In product development, there’s a fundamental truth that often gets overlooked:

every feature is a bet; a bet on behavior, demand, timing, and impact. Yet many teams treat features as items to complete, not decisions that carry cost, risk, and long-term consequences.

For early-stage

Why Do So Many IT Projects Fail?

 Often, it’s not technology. It’s poorly gathered and poorly prioritized requirements.

In today’s fast-paced digital world, the difference between a successful product launch and a failed one usually comes down to how well you understand what users truly need. And that’s where structured requirement gathering—paired with smart prioritization—transforms chaos into clarity.

🎯 Turning Requirement Gathering Into Real-World Impact
Let’s break this down using a real scenario:
📱 Building a Self-Service Loan Request Feature in a Bank’s Mobile App
A bank wants customers to apply for loans directly from the mobile app—with minimal friction and fast approval.

Before jumping into development, you run a requirement gathering phase using proven techniques:
🔍 1. Stakeholder Interviews

My Keynote Remarks GROW NIGERIA CONFERENCE 2.0 – Empowering Nigeria’s Entrepreneurs: Building Institutions That Last

 Distinguished Ladies and Gentlemen,

Leaders of government, of business, young entrepreneurs gathered here, all who are responsible for tomorrow’s possibilities — good morning.

It is an honour to be here.

Let me be blunt:

The future of Nigeria is not going to be written in some far-off boardroom.

It is being shaped, right now, by you, by us, by every passionate entrepreneur, who refuses to settle for average, who beats the odds and dares to dream big in this great country 

Nigeria is Entrepreneurial — But We Must Build to Last

Too many of our businesses never get past the struggle.

Coca-Cola didn’t just sell soda.

 They sold connection.

Coke noticed a problem: college students felt lonely.

Not thirsty. Lonely.

Their solution? The Campus Strategy.

They placed

Why Invisible Work Quietly Destroys Startup Morale.

Every startup believes its biggest challenge is funding, talent, or product. But often, the real issue is something far less dramatic: invisible work. It’s the kind of work everyone claims to be doing, yet no one actually sees, understands, or aligns with. And in early-stage teams, this silent gap can break morale faster than a missed milestone.

What makes invisible work dangerous is