Following the hack, which divulged some users' financial details, all
customers of the telecoms group will be offered a free upgrade.
Chief
executive Dido Harding said that despite the hack, TalkTalk was "well
positioned to deliver strong and sustainable long-term growth".
The firm expects full-year results to be in line with market
expectations.
TalkTalk
shares jumped more than 10% by mid-morning on Thursday, but were still
down more than 24% compared with their pre-hack value.
Speaking to
the BBC, Ms Harding said: "The estimated one-off costs are between £30m
and £35m - that's covering the response to the incident, the
incremental calls into our call centres, obviously the additional IT and
technology costs, and then the fact that over the last three weeks
until yesterday our online sales sites have been down, so there will be
lost revenue as a result."
Upgrade or leave?
She added that in recognition of the uncertainty that this had caused customers, they would be offered an upgrade.
A
spokesperson said the type of upgrade offered would depend on the kind
of package customers already had. For example, customers with TV
packages might be offered a sports channel that they did not already
have.
Customers
who were financially affected directly will be free to leave TalkTalk
without financial penalty. They would have to be able to show they had
lost money as a result of the hack.
Customers who wish to leave
for a different reason - for example, if they feel their data is not
secure - would still have to pay a contract termination fee.
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