Sales volumes increased by 1.7% in November from the month before, the Office for National Statistics said.
Compared with the same month last year, sales were up by 5%.
However,
Keith Richardson from Lloyds Bank Commercial Banking said it was "too
early" to say whether Black Friday was really a success for retailers.
"Retailers
were better prepared this year and adapted the US-style Black Friday to
better reflect British culture. Some chose not to take part while many
others spread the discounts over several days to better protect margins
and ease the burden on their websites and IT platforms."
The ONS
said the amount spent by shoppers was up 1.4% in November compared with
the month before, and was also up 1.4% from the same point a year
earlier.
The value of online sales increased by 4.9% in November from October, and were 12.7% higher compared with last year.
"Retailers
may see some pay-back after the Black Friday promotions led shoppers to
pull-forward spending that would otherwise have taken place in
December, but the underlying sales trend looks set to remain strong as
we head into 2016," said Chris Williamson, chief economist at Markit.
He
added that spending was not just being driven by discounts. "Households
are benefitting from improved job security, low inflation and falling
energy prices, the latter helping free-up more income to boost retail sales."
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