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Thursday, January 28, 2016

Oprah Winfrey makes nearly $20 million from Weight Watchers tweet

Oprah Winfrey bragged about losing 26 pounds with Weight Watchers — causing her bank account to swell several belt sizes.

Winfrey became a Weight Watchers stakeholder last October.
The company's stock soared on Tuesday after the media mogul tweeted a video where she raved that her pounds have plummeted on the program without cutting one of her favorite things: Bread.

“I have eaten bread every single day,” Winfrey, 61, said in the 32-second clip shared with her nearly 31 million Twitter followers.
NR She tweeted, “Eat bread. Lose weight. Whaaatttt? #ComeJoinMe” with a link to the clip. Shares skyrocketed more than 20%, closing at $13.29 a share.
The weight loss program teaches moderation through a value system, where healthy foods like vegetables are assigned fewer points than unhealthy foods like French fries. So participants can theoretically eat what they want - such as Winfrey’s bread binges - as long as they stay under their allotted points each day.

“This is the joy for me,” Winfrey said on the video. “I love bread. I now just manage it so I don’t deny myself bread ... that’s the genius of this program.”
Oprah owns 6.4 million shares of Weight Watchers — so that tweet made her a whopping $12.5 million dollars on Tuesday, or more than $3 million an hour.
That bonus balloons to $19.2 million once you add in her 3.5 million Weight Watcher’s option, or almost $5 million an hour.
That’s a lot of cash any way you slice it.

Winfrey bought 10% of Weight Watchers' stock last October - which rallied the weight loss program’s stock from less than $7 a share to more than $15.
The stock rallied as high as $28 by last November, but has since settled to around $13.
Of course, that’s still down 20% from 12 months ago, so Winfrey and Weight Watchers still have a lot of work cut out for them.

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