Facebook has defended itself over
claims its Trending Topics intentionally suppressed stories supporting
conservative political viewpoints.
A report by technology news site Gizmodo said staff responsible for what was shown to Facebook's 1.6bn users frequently chose to bury articles they did not agree with.
Responding to the allegations, the network's head of search Tom Stocky wrote
that the site "found no evidence that the anonymous allegations are true".
The
claims come weeks after Facebook founder Mark Zuckerberg publicly
denounced the policies of likely US presidential nominee, Donald Trump.
"I
hear fearful voices calling for building walls and distancing people
they label as 'others.'," the 31-year-old said at his firm's recent
developers conference.
However, Facebook insisted Mr Zuckerberg's view did not influence what stories are given added visibility on the network.
Human curation
The
Trending Topics column appears in the top right corner of a typical
Facebook page. It is designed to highlight what subjects are being
discussed heavily by Facebook users around the world.
Facebook explained in a statement that this list was edited by humans
so as to avoid regularly recurring popular topics - such as "lunch".
Facebook's
Mr Stocky explained: "Popular topics are first surfaced by an
algorithm, then audited by review team members to confirm that the
topics are in fact trending news in the real world and not, for example,
similar-sounding topics or misnomers."
The Gizmodo story, which
quoted a person it said they had been one of the editors, alleged
Facebook staff were routinely tampering with Trending Topic stories.
Gizmodo's
source added that staff were told to seek out stories published on the
BBC, CNN and other mainstream sites ahead of publications with a clearly
stated political bias - even if the stories originated on those smaller
outlets.
Also, if several mainstream media sites were covering
the same story, Facebook would - according to the source - artificially
place it in the Trending Topic column, even if it was not being
discussed heavily by users.
Breitbart, one of the leading
conservative news sources in the US, said the reports confirmed what
they had "long suspected", that "Facebook's trending news artificially
mutes conservatives and amplifies progressives".
The anonymous
source also claimed that stories staff favoured - such as the Black
Lives Matter movement - were given artificially greater prominence.
Facebook said that this was "untrue".
After a day of growing reports across social media and in
conservative-leaning publications, Facebook's Mr Stocky posted a
response on his profile.
"We have in place strict guidelines for our trending topic reviewers as they audit topics surfaced algorithmically," he wrote.
"Reviewers
are required to accept topics that reflect real world events, and are
instructed to disregard junk or duplicate topics, hoaxes, or subjects
with insufficient sources.
"Facebook does not allow or advise our
reviewers to systematically discriminate against sources of any
ideological origin and we've designed our tools to make that technically
not feasible.
"At the same time, our reviewers' actions are logged and reviewed, and violating our guidelines is a fireable offense."
On
Monday, Gizmodo's story about Facebook's Trending Topics section being
biased was featured prominently in Facebook's Trending Topics section.
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