With the release of the 737 Music video, Leading African bank,
Guaranty Trust Bank, broke the norm in the history of Nigerian
advertising and in USSD Banking Service.
The music video for the bank’s popular theme song quickly gained
popularity, making it one of the most played and sang advert in the
country.
Now the trendsetting bank is telling the backstory of how it
brought together regular Nigerians from all walks of life to make the
737 Music video, titled 737 Moments.
The 12-man cast was randomly selected 737 users and they include the following people;
1. Ajumoke Nwaeze – Singer, Content Developer
2. Antonia Okojie – Actress, Agro-prenuer
3. Angelina Ibeh – Actress, Restaurateur
4. Austine Okojie – Actor and Advertising Publicist
5. Darlington Amadi – Dancer, Doctor
6. Dein-Ere Egbekun – Lecturer, Actor
7. Elvis Omokhegbele – Actor, Designer
8. Emmanuel Anuge – Engineer/Technician
9. Isabella Akinseye – TV Presenter
10. Olabisi Ola – Carpenter
11. Tunde Alimi – Movie Producer
12. Tunji Ogunjobi – Tech-prenuer
The backstory of the 737 Moments Music Video is told through a
docu-series that focuses on the passions and interests of the cast and
how the 737 USSD Banking Service plays a key role in their daily lives.
Below is the link to the first episode of that interesting story.
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