Our entertainment industry is growing in leaps and bounds. It contributes enormously to Nigeria’s economy, jobcreation and reputation.Yet it’s staggering potential is not given the support or attention it deserves.
Often, entertainers themselves seem unsure of their value. It is your investment in yourself that will give you confidence. Stop regarding yourself purely as an
artiste. YOUR BRAND IS YOUR BUSINESS. Be entrepreneurial in your approach.
Make up your mind. Is this a hobby, pastime, or a business? A business requires a Business Plan. Do you understand your market; target audience and the competition, your strengths and weaknesses.
As a business, you must be professional, reliable, punctual, responsive, customer-centric and display your talent and expertise consistently.
Who are you? Your appearance, your behaviour, your reputation, your mastery of your craft and growth, your relationships, your online presence; they all reflect on your brand.
Don't try to be what you are not; it will show through. It is up to you to project and present an image that is authentic and engaging. This has a direct impact on your overall success. Guard your personal brand jealously.
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