ZAO - a new Chinese app that lets users swap their faces with celebrities, sports stars or anyone else in a video clip - racked up millions of downloads on the weekend but swiftly drew fire over privacy issues.
The app’s surge in popularity and sudden backlash from
some
users highlights how artificial intelligence (AI) technologies bring about new
concerns surrounding identity verification.
ZAO was uploaded to China’s iOS App Store on Friday and
immediately went viral. According to a post from the app makers on China’s
Twitter-like Weibo, ZAO’s servers nearly crashed due to the surge in traffic.
According to App Annie, a firm that tracks app downloads all
over the world, ZAO was the most-downloaded free app in China’s iOS App Store
as of Sept. 1.
Consumers sign-up for ZAO with their phone number and upload
images of their face, using photographs taken with their smartphone.
They can then choose from a range of videos of celebrities on
which to superimpose their face, and share the videos with their friends.
In addition to Chinese celebrities, other famous faces on the
app include Leonardo DiCaprio and Marilyn Monroe.
Gu Shi, a 21-year-old student in Shanghai, downloaded ZAO after
seeing her friends post clips on their WeChat feeds.
“I’ve never tried using Japanese makeup and hairstyles because
it’s too complicated to do all by myself,” she told Reuters.
“This app gave me a chance to try a totally different style from
my normal life.”
As the app went viral, some users complained that its privacy
policy could endanger them.
One section of the user agreement stated that consumers who
upload their images to ZAO agree to surrender the intellectual property rights
to their face, and permit ZAO to use their images for marketing purposes.
Zao said on Weibo that it would address those concerns.
“We thoroughly understand the anxiety people have toward privacy
concerns,” the company said. “We have received the questions you have sent us.
We will correct the areas we have not considered and require some time.”
ZAO was published by Momo Inc, best-known as makers of a dating
app that later transformed into a livestreaming service. The company listed on
the New York Stock Exchange in 2014.
- (Reuters)
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