I recently caught
up with Anna, a regional manager of a leading retail brand. Over coffee,
our conversation steered towards the mounting pressure on retailers to
focus on extracting insights to improve in-store experiences for
customers. Today's shoppers - the millennials, aging baby boomers and
the general affluent population - seek personalization, convenience,
accessibility as well as 'shareable' experiences'. It is common
knowledge that retailers need to know their customers as individuals,
not by segments or even by micro-segments, to provide truly personalized
service.




